What is video marketing, and why is it important for building an online presence?
Video marketing is unlike content marketing, in the sense that it is visual. Since consumers love to watch and share videos, you can really capitalize on this form of communication by tweaking your videos according to your audience’s wants and needs. So effective is video content that 97% of marketers claim it has improved user understanding of the product and/or service they are trying to promote.
As a matter of fact, 76.5% of small business owners and marketers are reaping the rewards of video marketing, according to Animoto’s Social Video Forecast. Why not do the same? It’s time to enlighten you on the subject of video content and turn you into a marketing master!
Types of Video Content and Why it Works for Driving Traffic
Marketers are exploring the many options available nowadays and looking at competitor tactics to determine what works and what doesn’t. While it may be a case of trial and error, you are sure to find a type of video content that works for you. Let’s take a look at some of the most influential high-converting video options:
Viral Videos – This type of video will spread across the Internet at a rapid rate. When this happens, unknown brands can be pushed into the mainstream market overnight. Social Media Videos – Any type of video you see shared on Facebook, Twitter, or Instagram will be shareable. Users can comment, like, and distribute the content elsewhere if they find it to be of value to them. Tutorials and Product Demonstrations – Showing your audience how your products work will influence buyer behavior, so start making some appealing tutorials! Video Series – Providing your audience with fresh content on a daily or weekly basis will keep them interested. An example of a successful ongoing video series is the “Meet the Makers” series by Intel. Animated Videos/Explainer Videos – Animation is really gaining popularity this year. Appealing to the old and young, animated explainer videos can be used to simplify complex topics. Webinars/Vlogs – Grant your audience access to exclusive content by creating visual webinars and Vlogs. Testimonials – Customers are more likely to work with companies that post unbiased testimonials on their website, blog, or social media page. Live-streaming Event Videos – Planning an event or presentation? Stream it live to your audience and make them feel as though they are a part of it! Streaming tools include
10 Powerful Ways to Increase Traffic and Sales with Video Content
Web users are actively using their smartphones and wireless-enabled devices to share content, view content, communicate and buy products/services. Predicted to dominated other forms of traffic by next year, video content is a valuable tool that you simply must use if you want to be noticed in your specialist field. Below are 10 tried-and-tested methods of attracting targeted traffic through the use of quality video content: Remember to choose your marketers wisely if you plan on outsourcing tasks. Keep in mind that viewers absorb 95% of the message being told in video format, which is a stark contrast to the 10% of information that people retain when they read the text, according to statistics published on Wordstream. A report by Cisco revealed how, by the year 2019, 80% of consumer traffic would be driven by video, proving why you need to start integrating visuals into your marketing plan.
