What to See before Hire a Content Writer?
Since you are new to digital marketing business it is important to understand that not all content writers are professionals. Here is how you can judge them.
Check their previous published work
Most writers have written for organizations with their own byline. This means they know how to write articles.
Check if they have a freelancer profile
If they work on UpWork, Fiverr, People Per Hour, they will have an active working profile. This is an indicator that the content writer is professional and you can ask them for writing services. It is always a better idea to try them through the escrow services so that you don’t lose any money upfront.
Check their Curriculum Vitae (CV)
It helps to know their previous work experience and education.
Freelance vs In-house: Which One to Hire
Next, decide what type of content writer you need for your website. You can hire a freelance content writer if you want an affordable, cost-effective writer. But do know that freelance content writers will take more time to produce articles. On the other hand, you can go for In-house content writers as well. These will be present in your office at all times so you can get work done swiftly. The drawback, however, is that they will charge more amounts as they are giving their whole day to your work.
Types of Content & Their Costs
Here is a list of content types that you will need to be written for your website. We have also mentioned the costs of a freelance writer and an in-house writer with each content type.
Landing Page Content Cost
Landing pages are where your visitors will land. These include your homepage, services page, and special offer pages that you have created for the users. Now, the content for these pages can range from 250 words to 1000 words depending on the competition and industry. On average, the content length is around 500 words for each landing page. The content will be distributed into multiple sections of the page. Average Content-Length: 500 words Freelance Writer: $25 to $100 In-house Writer: Cost is covered in monthly pay
Blog & Guest Post Content Cost
Similar to website landing pages, you can also add blog and guest posts as part of the content type. The blog post content can vary from 500 words to 2500 words depending on the type of content you want to be written. Similarly, the post of a guest post is around 1200 words in 2019. Google prefers long-form content so the length of guest posts has also increased. Previously it was around 600 to 800 words. Learn about How to Write SEO Optimized Text? Average Content-Length: 1500 words Freelance Writer: $50 to $500 *Most freelance writers charge over $500 for writing 2000 to 6000 words content piece. Take the example of Nichehacks, Neil Patel, and Backlinko blogs. In-house Writer: Cost is covered in monthly pay
Web 2.0s, Press Releases, Clickbait Article Costs
Web 2.0s are around 300 to 500 words. Web 2.0s are a copy of the original article and are published on web 2.0 properties like Blogger, Kinja, Medium, Quora blog, and Tumblr. These articles don’t require much research and can be written by even novice writers. Press Releases (PR) require professional writing experience because the content will be shaped in the form of a news piece. It will then be circulated among numerous PR websites. There are many PR websites each charging different rates to publish articles. Some PR websites also charge zero fees for publishing content. The average word count for press releases is around 400 to 800 words. Average Content-Length: 500 words Freelance Writer: ~$50 *You can even hire beginner writers to write Web 2.0 content. They will charge one cent per word which is highly affordable. In-house Writer: Cost is covered in monthly pay
Product Descriptions & Cost
If you are an eCommerce store owner you will find that product descriptions are one of the most used content pieces and they are in high demand. Every eCommerce store owner wants product descriptions written. They are not only helpful for the browsers, but they also help the eCommerce stores rank higher in search engines. Average Content-Length: 250 words to 500 words Freelance Writer: $10 to $50 In-house Writer: Cost is covered in monthly pay (Most eCommerce store owners outsource the task of writing product descriptions because they needed to be done in bulk and every beginner writer can do the tasks easily, saving the time of in-house writers)
Levels of Content Writers & Charges
List the levels of content writers that you can hire for your work.
Beginners: $12,000 to $20,000 for interns Medium: $20,000 to $40,000 Expert: $40,000 to $60,000 Editor: $60,000+
As you can see, hiring a content writer full-time is difficult for your business because this way the charges increase tremendously. It is always a good idea to outsource content writing tasks to writing services that understand your niche and have affordable rates. Luckily we have the answer for you.
Do You Need Affordable Content Writers?
Globex offer content writing, Technical Writing, Blog writing that has the potential to bring any blog post to the first page of the SERPs. And, the best part about their service? They charge per word. This means you can get their service for your business and only pay for the words you need to be written.
What’s Next? Start Planning
We hope that this post has given you an idea about how to create a budget for your content writing project. And, if you are not sure where to get started, Globex Writing Services is there to help you.
